February 24, 2017

ARMI at the Academy Awards

Roland Moret is the newest designer to join the Armi list

With only a couple of days until The Academy Awards, I want to introduce an exciting new player this award season. Armarium with their tagline #JointheArmi, is a online company that rents a curated collection of statement, luxury ready-to-wear pieces and accessories for any event (and we are not talking Rent The Runway) with an array of stylists on hand to help style the looks. They have been gaining momentum over the past couple of years and this season they popped-up on the infamous Melrose Avenue in Los Angeles in January. The Armi has stayed through the entire award season which ends with the Oscars.

Co-founder Trisha Gregory says, "We are excited to be in Los Angeles during this very busy and socially active Award Season, to service our clients attending the many events during this time.  We are introducing clients to new trends and designers with our collections to take them to the red carpet or a dinner party they're hosting."  

What fun it would be to know who Armarium is dressing for the Oscars, we could look for them on the red carpet. Understandably they don't divulge that information. We know the A-list stars are dressed by the designers themselves so it is the up and coming that benefit from the #Armi inventory at a fraction of the retail price. Genius since no one wears a red carpet gown twice.

Visit Armarium at their LA pop up for any Oscar party needs through Sunday 
8550 Melrose Avenue

Marchesa's Georgina Chapman, was the guest of honor for a pre Oscars weekend fete in the LA pop-up